Baseball's new chant: Get your wine here!(1)
By Leslie Gevirtz and Ami Miyazaki
Wine glasses with the Yankees logo are for sale at the new Yankee Stadium April 2, 2009 in New York.Photograph by: Don Emmert, Getty Images
Beer, long the preferred beverage at baseball games, is seeing some competition from wine as North American stadiums go up market and increase their beverage offerings.
Wine has been seen as the beverage of choice by the upper classes, while beer and hotdogs have been staple fare at baseball games across the United States.
But Major League Baseball parks in the United States have been expanding their cuisine, offering not just hot dogs and hamburgers, but Dungeness crab and sushi to the general admissions crowd.
“I’ve known people in the wine business who would go to sporting events and drink beer, because they wouldn’t drink the wine. Now, they don’t have to,” said John Sergi of Centerplate, a hospitality company, that paired the stadiums with retailers of top quality wines.
This season fans at the New York Mets’ Citi Field and the Seattle Mariners’ Safeco Field can drink quality wines in 187 ml-sized (6 oz) plastic bottles with their own glass and even sip it back at their seats.
“What’s the point of having all this great food and not having good wine?” Sergi said, referring to food at the stadium from some of New York’s finest chefs.
Boston’s Fenway Park, home to the Red Sox, has also upped its wine game, with choice red blends and Chardonnay from Napa Valley.
The stadiums, including the Toronto Blue Jays’ Rogers Centre, which are offering fine dining and wines are operated by Aramark, a privately held company that provides similar services to corporations, schools, hospitals and prisons.
But not all baseball fans are happy with Beer, long the preferred beverage at baseball games, is seeing some competition from wine as North American stadiums go up market and increase their beverage offerings.
