Will vertical social media monitoring catch on?(2)
Wine details page
Each wine entry may include a number of details, including the wine's name, wine type, alcohol content and details about its production, among other options.
"The wine details tab and related tabs illustrate the comprehensive nature of the data that Cruvee collects and how Cruvee has been built from the ground-up for this purpose," says Mabray.
Data syndication ROI dashboard
The data syndication ROI dashboard enables wine brands to see "where their data is distributed through our partner network and where their data is in demand," says Mabray. "Through Cruvee's syndication network wineries are able to see what types of applications, businesses and services are accessing their data and in what levels."
Social media dashboard
The social media dashboard "provides a high-level snapshot of the latest activity across all social media campaigns created by the user from the six broad categories monitored by Cruvee," says Mabray.
The true value for wineries comes in with the types of systems Cruvee monitors. Mabray explained: "Besides monitoring conversations and posts from sites like Twitter, Facebook, Flickr, YouTube, Delicious and so on, the system also monitors over 77 wine-specific platforms, 110,000 blogs and more than 50,000 forums. This list grows organically as the system discovers new locations where wines and wine brands are discussed."
