Berry Bros & Rudd aims high in Asia with spirits brands(4)
Introducing No.3 Gin
This year, BBR introduced its No.3 Gin brand into travel retail at the 2011 IAADFS Duty Free Show of the Americas in March, for which it has high hopes. The bottle features a decorative key inlaid into the glass, a replica of the key to the parlour door in the company’s headquarters in St James’s Street.
Roberts describes the 46%abv product as a “traditional dry gin created by David Clutton, a man with a PhD degree in gin” alongside a panel of experts in the category. The liquid contains three spices and three fruits. Notably, it is the gin preferred by the leading cocktail mover-and-shaker at London’s famous Dukes Hotel bar.
The brand, which retails at around £35.00, has been rolled out in domestic markets in Taiwan, Hong Kong and Australia, and will make its debut in Japan later this year, said Roberts.
King’s Ginger liqueur repackaged
In travel retail, BBR also sees market potential for King’s Ginger, a ginger liqueur developed in 1903 for King Edward VII. The high-strength 41%abv product was brought into the spirits side of the BBR business only recently and was repackaged a year ago. Bottled by Dutch liqueur specialist De Kuyper, it is carried in major hotels and in London’s top bars.
In conclusion, Roberts noted that as the company seeks to expand its spirits business in travel retail, BBR’s name is known and respected. “We have a good reputation; customers trust BB&R, our liquids and dedication to quality and service,” he said.
Poised for growth: The No.3 Gin brand and King’s Ginger ginger liqueur are newly launched in travel retail
