中国酒业新闻网 > Markets > News > China

By Haiyang  2009-4-10 9:30:01

 

 

 

Under the affect of financial crisis，as the major supplier and consumer of wine, the market of EU, US and Australia appear requirement decreasing, prices declining, supply exceeding demand. In the view of huge potential of Chinese wine market, a great deal of foreign producers increases the promotion in Chinese market in order to divert the affect from financial crisis. This international situation caused both quantity and quality of import wine had boomed in the first two months 2009. Under current situation, Chinese local wine industry has to face the following questions;

 

1. The structure of competition between foreign and local winery has been changed. As rising industry, Chinese wine industry has booming dramatically. However, due to the foreign producers pay more tension to Chinese market, the competition between local and foreign winery is getting crueler.

 

2. Duty free policy in Hong Kong & Macao increases the competitiveness of foreign wine. From February 2008, Hong Kong & Macao became duty free trading districts in the world, which offers the lower cost for foreign wine even in Chinese market. Beaten by this, the output of local wine firstly decreased in November 2008. This data decreased from 67thousand ton by 5.5% in December 2008.

 

Based above, government and relevant organizations should lead the local winery development the grape growth & management，set up the wine classification system, create the local famous brands. After the careful research of China local geography and consumer’s special taste of wine, our local winery should increase the quality of Chinese wine in order to play an important role in the international competition.

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