Canada China Wine Alliance launched in Chengdu

Given to the fact that China is becoming the fastest growing wine market in the globe, more and more Canadian icewine corporations are spontaneously accelerating their steps in exploring the Chinese market. On March 25, the press conference about the foundation of Canada China Wine Alliance (CCWA) was staged in Chengdu, Sichuan, which signaled of their accelerating steps in the exploration of the Chinese market.

 

The latest statistics show that the wine imports increased in both price and volume with an annual increase in sales rising by more than 100 percent in 2009 and 2010. It is predicted that China will account for about 30 percent of the whole wine markets in the world in the coming five years. Accompanied with the upgrading level of internationalization and continuous improvement of people’s living conditions is more and more Chinese citizens get interested in the wine consumption than never before.

 

Since icewine is regarded as the national wine of Canada, corporations from Canada hope that their debut in Chengdu will create an opportunity for them to further open the Chinese market.

 

It is said that CCWA was initiated by the Chinese representative office of Ontario, Canada. Also, it was founded under the encouragement the Canadian government and the Canadian embassy to China. It owns the largest icewine institute in the world.