DDB Melbourne unveils first work for Wolf Blass

DDB Melbourne has unveiled its first work for wine brand Wolf Blass, a client it won in 2010.

The campaign comprises press, magazines, digital, outdoor, online and social media – but no TV.

The campaign will run in Australia, China, the USA, Canada, and the UK.

Wolf Blass global marketing director Michelle Terry explained: “The Eagle represents the aspirations of the Wolf Blass consumer as well as the brand itself.”

“The work DDB have created captures this beautifully, personifying the strength, power and elegance of the Eagle in a highly emotive and engaging way”.

DDB Melbourne managing partner Oliver Lynch commented “Few brands, let alone wine brands, are so intimately connected with a singular brand property as Wolf Blass and the Eagle.”

“This is of immense significance and provides an exceptionally powerful device for our communications. The challenge for us creatively was to use the Eagle to provide a greater emotional connection around the brand with consumers.”

Credits:

Agency: DDB Group Melbourne

Oliver Lynch, Managing Partner
Justin Arnold & Oliver Wearne, Account Service
Ian Forth, Executive Planning Director
Grant Rutherford, Executive Creative Director
Brendon Guthrie, Creative Director
Tim Holmes, Head of Art

Client: Treasury Wine Estates

Michelle Terry, Global Brand Director Wolf Blass and Vintrepreneur
Stephanie Anderton, Senior Brand Manager Wolf Blass and Vintrepreneur
Melanie Yates, Senior Global Brand Manager Wolf Blass and Vintrepreneur