Analysis of Australian wines in south China

Xiamen - Capital of the Fujian province
Annual consumption volumes of wine in Xiamen exceeds 10,000 litres, of which 45% are premium wines. To date, sales volumes have been increasing by 15% each year making Xiamen one of the key wine markets in China. In addition to strong local demand for wine, Xiamen also plays an import role as a wine distribution centre to neighbouring areas such as Quanzhou, Fuzhou and Zhejiang in Jiangxi province.

Kunming - Capital of the Yunnan province
Australia enjoys a strong economic relationship with Yunnan and is one of its largest international trade partners.Yunnan is a large local wine producing region in Southwestern China. Well known local brands include Yunnan Red and Shangri-La Wine. A wine culture has been developed through historical linkages with France. Opportunities continue to open up in this city which offers more accessible partners than some of the bigger Chinese cities.

Chongqing - The 4th largest city in China
Development in this city has dramatically increased in recent years as a result of investment by the Chinese government. Although Australian wine is still relatively new to Chongqing consumers, several reputable Australian wine consolidators/distributors have recently launched operations in Chongqing, acknowledging this market’s sales potential. Consumers are starting to appreciate the fresh taste of Australian wines. Opportunities are emerging for premium imported and entry-level imported wines in Chongqing.

Guangzhou - Capital of Guangdong province
Guangzhou is one China's major ports for imported wines and is the entry point for most wines being sold in southern China. Wine consumption in this region is relatively established and continues to rise each year. Australian wines are already well accepted in the market.

Sanya, Hainan Island - One of China's the most famous resort cities
This region is home to over 50 four and five-star hotels, accommodating more than half a million tourists in 2007. Sanya is also a popular haven for wealthy Chinese with 60% of properties owned by non-residents. These characteristics mean there is great potential for wine consumption in Hainan Island.