BIWF is to establish Bangkok as the leading wine hub for mainland Southeast Asia

Bangkok International Wine Fair (BIWF) is pleased to announce that Thailand's first ever international wine show will be staged at the Royal Paragon Hall Exhibition & Convention Center from 25 to 27 November 2010.
 
The three day show is expected to attract up to 200 wine producers from 15 countries around the world, as well as dozens of importers and distributors from both Thailand and neighbouring countries. One of the aims of BIWF is to establish Bangkok as the leading wine hub for mainland Southeast Asia.

While arrangements have not yet been finalised, BIWF is confident that the show will be supported by internationally famous wine labels and major regional producer bodies from both France and Australia.

"The time is ripe for Thailand to stage its first fully-fledged wine show. Bangkok lies at the centre of mainland Southeast Asia, which has a combined population of 300 million. We have a bigger domestic market, more 5-star hotels, more fine-dining restaurants and more tourists than any of our neighbours, so there is no reason why Bangkok should not aim to be the regional leader in this field. It is time for more of the world's wine producers to start taking this market seriously," said Mr Joe Sriwarin, President of BIWF.

The theme of the first Bangkok International Wine Fair will be 'Wine with Contemporary Thai Cuisine', promoting the healthy-lifestyle qualities of both wine and Thai cuisine in combination. The show will feature live presentations of innovative Thai dishes prepared with wine in mind, and wines believed to accompany them successfully will be available for public tasting.

BIWF will occupy all 12,000 square metres of the exhibition space at the Royal Paragon Hall Exhibition Center, and expects to utilize all six meeting rooms for a series of wine seminars and special presentations. A feature of the show will be a 250 square metre Connoisseurs Club, housed in its own luxury pavilion, which will be available only to pre-registered members and serve only fine and rare wines.